Something I hear from many people who invest their money is that they’re always worried about losing their nest egg.  

I hear it when there’s a crash (like March 2020), and believe it or not, I’m even hearing it now – when the stock market is literally at an all-time high!           

“Wait, what? People are panicking that they’re going to lose their money now? How does that make sense?” 

I get why you’d think this. After all, the DOW is sitting at a pretty 35,000 and change (at least, at the time of writing – it may be different now).  

You see, our human brains are wired for two things:

  • that ‘fight, flight or freeze’ instinct when the going gets tough
  • to feel like the other shoe’s going to drop when things are going ‘just a little too good’.

I can’t help but place at least some of the blame on our social media and news dependence.  

Our feeds are filled with sensationalist headlines designed for one thing – to get our attention by any means necessary.

Accuracy and context often come second, and this feeds into our suspicious nature.  

A more moderate approach is almost always the right way to go, and that’s very true for investing. Another way to say this is that famous quote:

“Expect the best. Prepare for the worst. Capitalize on what comes.” -Zig Ziglar 

This is what I do! I use my knowledge of investment strategy to maximize your odds that your money will last as long as you do – or even longer. 

If you have any questions about my approach, book a 15-minute chat by clicking here or calling 513-563-PLAN (7526).