One of the by-products of the great lockdown has been the Zoomification of many businesses.

When it became clear that showing up didn’t have to mean “in person,” creative business owners found ways to create commerce using Zoom and other online conferencing tools.

The magazine Fast Company recently identified several different industries that should have gotten the message to start “Zoomifying” their businesses.

Here’s a few of their suggestions:

Health Clubs – it’s pretty clear most people don’t want to show up and sweat to the oldies wearing a mask. Instead, they could offer videoconferenced classes to be held online.  There are plenty of ways to work on that six pack without leaving the comfort of home.

Restaurants – even though in-house dining has been dramatically cut, savvy restaurant owners found ways to replace lost revenue by upping the ante with take-out services. Some are even offering online cooking lessons.

Schools – even though school’s out for Summer, and possibly this Fall, the importance of education hasn’t disappeared.  Replacing onsite “chair time” with online coursework and training provides an opportunity for educators to innovate in ways they never had the chance before.

The whole model for interacting with customers has shifted because of the lockdown and COVID-19. Of course, there are drawbacks – it’s not what we’re used to and not anything we really wanted.

But on the other hand, challenging times can shake the cobwebs free, and force us to dream up new ways to do things. I’m confident that when we get through this, we’ll discover we’ll actually like the way some businesses have adapted.

Here at Money & Clarity, we’re doing everything we can to make working with us during this challenging time as easy and convenient as possible – which includes video conferencing if that makes sense.  To set up your free in-person or online portfolio review, give me a call at 513-563-PLAN (7526) or book online.


Nikki Earley, CFP®