Unless you’ve been hiding under a rock, you know about the final installment in Marvel’s Avengers series:  “Endgame.”

On the off chance you’re one of the few who has NOT yet seen the film, don’t worry, I won’t reveal any “spoilers.”

My purpose today in writing is instead to offer a bit of insight into the brilliant business minds behind the scenes at Disney.

In just two months after initial release, “Avengers: Endgame” generated over $2.74 Billion – and that doesn’t include popcorn, candy, and soda pop.

Nevertheless, even with that stellar showing, Disney has its sights set on a bigger prize – the box office record held by the top-grossing film of all time: “Avatar,” with a total of $2.788 Billion.

The difference is a mere $40 million and change. Seems almost a pittance.

But the challenge is how to entice die-hard fans – who’ve likely seen it several times already – back once again to the theater.

The carrot they came up with was to add new footage to the film, dropping back in a previously deleted scene along with what’s termed “a little tribute and a few surprises.”

Sounds to me like a pretty savvy plan to super-size profits and take “Endgame” over the finish line to become #1 of all time.

Disney’s endgame with “Endgame” is to squeeze as much opportunity as possible with this asset. For certain, there will be digital downloads, DVDs, merchandising, and even theme park leveraging galore.

The lesson here does apply to you as well.

In planning your financial future, you need to consider ways to maximize the opportunities available for your own personal “endgame.”  The kind of retirement you experience tomorrow depends on the strategies you put into place today.

Give me a call at 513-563-PLAN (7526) or click here to schedule a conversation to discover some easy ways to “supersize” your retirement portfolio and make sure you enter that stage of life on top.

Dan Cuprill, CFP®